Hi, I'm Shane! I'm a Digital Product Designer driven by a combination of natural curiosity, formal design principles, and a healthy obsession for designing high quality, visually aesthetic, useful products loved by millions – including Airbnb, VSCO, Messenger, and many more.
99 – 20
Originally from Australia, my design journey spans 20+ years across three continents (AUS, UK, and the US). I describe myself as a creative problem solver who lives at the intersection of design, brand, technology, and user experience.

Over the years I've worn man hats, ranging from Design & UX Director, Principal & Senior Product Designer, Design Manager, Creative Director, Co-Founder, maker, and doer. I'm not afraid to push pixels, invent new standards, and be a passionate advocate for designers, design process, collaboration, and problem-solving.

My skills extend across all dimensions of design, including design thinking and strategy, concept, vision and direction, sprints, workshops and facilitation, team building, mentoring and people management – not to mention visual design, interaction design, and user experience design. (I also code from time-to-time).

I'm currently living in San Francisco, California – Working at Facebook (Messenger).
Bachelor Design (Vis Comm)
1997 - 2001
Major studies in New Media & Postmodernism
University of Western Sydney, Australia
Design patents
Airbnb Search interactions
FWA multi award winner
Nike, Footlocker, Diesel, EA Games
Apple Appstore hall of fame
SBS World News Australia
UTS lecturer and Mentor
University of Tech Sydney
Senior Product Designer, Messenger (CA)
2018 – 2020 (Current)
Senior Product Designer, VSCO (CA)
2017 – 2018
Principal Product Designer, Airbnb (CA)
2014 – 2017
Digital designer, UI/UX Designer, Design Director
(Sydney, Melbourne, London)
2000 – 2014
Early in my career, I was fortunate enough to travel the world and work for some of the most influential design agencies and startups in Australia and London – including Fluoro, Mook, Design Royale, Moon, Deepend, and Tigerspike.

I quickly built a reputation for delivering clean, modern, and functional design solutions and grew a portfolio of client and personal work that skewed heavily on consumer products for brands including Nike, Footlocker, Diesel, Vodafone, EA Games, Toyota, Foxtel, and many more.
September 10, 2020
Principles of digital product design
Drawing on inspiration from famous blueprints like the Massimo Vignelli Canon, I’ve created ten principles that speak to my process for designing modern, high-quality, compelling digital experiences and products that go beyond static mock-ups and deliver value real tangible for people.
June 11, 2020
Design sprints
Design sprints have become an integral part of the design and product process, and for a good reason too. They're a useful and reliable vehicle to extract meaning derived from a rigorous and highly commodified process of problem-solving, collaboration, and design thinking — If done correctly.
November 6, 2019
Should designers code?
Should designers know how to code? This is probably one of the most frequently asked questions in the design industry, and one that’s certain to spark a feisty debate among peers or colleagues.
March 8, 2020
Interviewing designers
As someone that’s been through the process many times (on both sides of the table as an interviewer and interviewee), and defined the process for others, I can say that it’s not an easy task. It takes dedication, patience, and empathy.
February 3, 2021
Look for signals not unicorns
As with any hire, getting the right person for your team is hard, designers are no different. For those who've already bought into the idea that design is a strategic imperative, there’s no question that the right designer on your team can make a massive difference to the quality of your product.
April 19, 2021
Designed in Cali, Made in OZ
Nothing prepared me for the interviews I experienced over the following two weeks. Sure, I had read some Medium articles that explained the process — 1 hour long presentations, one-on-one’s, etc, but I didn’t expect the volume, speed, analysis, and criticism that ensued.
Find me...